Selah Scarlett & Co. is a family owned jewelry business. I run it, and my husband Dennis helps. When I say family owned, I mean it literally. There is no corporation sitting behind this website. It's us, three kids, and a story that started with an emptied savings account and a folding table from Walmart.
That table is where our jewelry story really starts. In 2014 I was working full time and going to school full time, and I added a swap meet on the weekends. We spent about a year learning the trade for free, working for a jewelry vendor who let us learn right beside him. When we went out on our own, we put what was in our savings into earrings, because earrings were all we could afford. The first morning was cold, it was four in the morning, and three people stopped at our table. Not three people bought. Three stopped. We went home and did it again the next weekend.
What I learned out there ended up being worth more than the money we lost those first months. The same questions came up every weekend from completely different people. Is this real? What does 925 mean? What is gold plated, actually? Nobody was answering them, and the whole industry had decided that was normal. It isn't normal. It's just convenient for the seller.
Jewelry shopping usually runs to one of two extremes. On one end it's cute and the price is great, but you have no real idea what you're buying. On the other end you know exactly what you're looking at and somehow feel like you need permission just to look around. We wanted the middle. Beautiful jewelry, clear information, and room to browse and ask questions without it feeling like a formal proceeding.
We had our kids' names before we had our kids. Selah Scarlett is our daughter, and Luke and Zion are our boys, which is how the women's side and the men's side got their names. Luke Zion Jewelry came first in 2020, and Selah Scarlett & Co. followed in 2024. That wasn't clever brand strategy. We just already knew who we were going to be.
I personally select every piece we carry, from sterling silver and gold chains to necklaces, hoops, earrings, and everyday styles. Most are pieces I've owned, worn, or would choose for myself. We pay attention to trends because I like a cute moment as much as anyone, but nothing goes on the site just because everybody decided it was cute this month. If we don't like it, we don't want you buying it from us.
Our chains come from Italy, where chain making is its own tradition and the technique shows in the finish, the tone, and the way a piece hangs. Two pieces can be made from the same material and still look and feel completely different, and you should know why.
Ask away
Ask if it's real, ask why one piece costs more, ask what would look good on you, ask if you can wear it every day. You're not going to sound cheap and you're not going to sound stupid. I'd rather answer the question than have you sit there wondering.
Because the experience matters as much as the jewelry. From the moment you land on the site to the moment you open the box, I want your first thought to be: "Yep. This is my piece."
Leslie
Founder, Selah Scarlett & Co.